VISUALIZATION DEPARTMENT
OUR JOURNEY
Created by the architect Agustín González, the creation of AGUSTÍN AND ARCHITECTS marks a total revolution in the way of doing architecture. Our goal is to apply our knowledge in neuroscience and human behavior to design more comfortable and productive spaces for those who inhabit them. From small interactive spaces to large academic projects designed with the advice of firms like SOM, our portfolio seeks to expose our flexibility to design projects of any scale. In 2023, our Architectural Visualization Service was also born, which seeks to break the myths of the industry and show our clients that it is actually possible to obtain a fast, professional and accessible rendering services for all types of projects and budgets. We are true lovers of architecture and we seek to capture that passion in each of our projects!
OUR MISSION
The story behind our architectural visualization department
Once upon a time, a friend asked me for advice to hire a rendering service company. My friend had the possibility of designing a project of unimaginable magnitudes that could catapult his career to a completely different level. While we were talking, he shared with me the quotes and estimated delivery times given to him by the firms he was negotiating with at the time. Being such a large project, the offices obviously made a price that was through the roof, for thousands of dollars. As if that weren't enough, they gave him delivery times of one month. I commented: "A month? Are you serious?" And his answer was: "Yes, the explanation they gave me was that all renderers can do 1 or 2 renders maximum per day and since I was asking them for more than 10 renders, then the delivery time was logical. In fact, that's how long it takes me, I do 1 or 2 renders per day", he concluded. When he told me that, I just couldn't believe it. I've been making renders for my own projects for years without charging a penny and the craziest thing about it is that all this time I've been doing exorbitant numbers of up to 50 renders in a single day!
I perfectly know that my renders are not the most photorealistic, much less the best, but I do know one thing: They are very good, they are very quickly to do, and, above all, they are professional enough to surprise any client that any design firm can find. The best thing about this story is that the client who looked after my friend only wanted a conceptual design, to get an idea of what can be done in that field. The client was not asking for a Zaha design or a render to frame and hang in a museum or to upload it into a website to win a prize.
The most incredible thing about this history is that, as you can imagine, the one who ends up paying those thousands of dollars is: The end customer! BUT, guess what, the end customer is not hiring you to make a photorealistic render, they are hiring you to make a real project. Architectural visualization should be just a prop to help you sell your ideas, but if your price becomes extremely high and your best excuse to charge more than the competition is that you hired a renderer who does amazing renderings, guess what you're going to get? The client is going to say: "A what? What in the world is a render?". Simple as that. It was there that I realized that architectural firms urgently need a service that could help them with professional renderings, with extremely fast delivery times and with a much more efficient and transparent process. This is how AGUSTIN AND ARCHITECTS VISUALIZATION DEPARTMENT was born, an office that helps you to be the protagonist of the story, the one that delivers to the client in record time, with a fair price, with an extraordinary design.
If you agree with me, I invite you to give us the opportunity to help you and your firm surprise your clients, with professional work, with a fair budget and, above all, with extraordinary delivery times!


The journey so far

NEWS
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